The worst pitch by far was the one from the creators of Wizardry. It was very quickly changed so you can't see it anymore on the canceled project page but the original pitch was the most generic garbage. It actually was a list of bullet points of the most basic rpg elements written as if they had just invented the next evolution of the genre. Like "Go on Quests!", "Has NPCs!", "Gain Levels!". The original title of the kickstarter was also "Old School RPG" but eventually got a bland name on top of that. Didn't help and was canceled shortly after.